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We’re on a mission to make real estate customer-centric
2018
Year founded
$160M+
Investment secured
85
Net promoter score (NPS)
At Properly, we believe in creating a future in which Canadians can buy or sell a home with dramatically less friction, and surprising simplicity.
Buying or selling a home should be a celebrated milestone, but too often instead it’s stressful, risky, and expensive.
We pair top talent, innovation, and technology to transform the buying and selling experience, from dreaming about buying a new home, to closing the sale, and everything in between.
Properly currently operates in the Greater Toronto Area, and Greater Vancouver Area. We'll soon be expanding across Canada.
Anshul Ruparell
CEO & Co-Founder
Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).
Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.
Anshul Ruparell
CEO & Co-Founder
Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).
Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.
Craig Dunk
CTO & Co-Founder
Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.
Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.
Craig Dunk
CTO & Co-founder
Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.
Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.
Jess van Rooyen
VP of Marketing
Jess oversees marketing and growth at Properly.
Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.
Jess van Rooyen
VP of Marketing
Jess oversees brand marketing and growth at Properly. Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.
FOR AGENTS
A place top agents can call home
Properly agents are trusted advisors and local experts, top negotiators and friendly guides. They’re passionate about delivering best-in-class experiences to buyers and sellers.
FOR EMPLOYEES
A diverse team with a unified vision
We’re bringing together the brightest, most creative minds to transform real estate in Canada, and forging a culture we can be proud of in the process.
Customer
Support
General questions about how Properly works.
Customer Support
support@properly.ca
(647) 372-5188
Brokerage Deal Processing and
Conveyancing
Our brokerage team is here to help you.
Brokerage Deal Processing and Conveyancing
admin@properlyhomes.ca
(647) 372-5110
We're on a mission to make real estate customer-centric.
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We're on a mission to make real estate customer-centric.
Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).
Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.
Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.
Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.
Jake leads Properly's Product teams.
Previously, Jake was part of the founding team of Zillow Offers. He has also worked with Pete Carroll, Head Coach of the Seattle Seahawks. At LendingHome, Jake was interim Head of Product, where he helped to build an end-to-end data and analytics platform for U.S. real estate investors.
Jess oversees marketing and growth at Properly.
Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.
Lindsay leads Properly’s strategy and supports the incubation of new ideas.
Previously, Lindsay was a Director of Operations and Strategy at OMERS Private Equity where she partnered with companies to define and execute their strategies. Prior to that, she was VP of Product and Strategy at Bench and a Manager at Bain & Company. She holds an MBA from Kellogg School of Management and an HBA from Western University.
Lyse leads our People Team and strategy.
Before Properly, Lyse was the VP of Talent Enablement at Varicent, where she led the strategic design of people programs supporting 400% hyper-growth in under two years. Her work in creating a continuous feedback and growth culture to improve employee engagement and well-being was recognized by the 2021 Linkedin Talent Awards.
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.
Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.
Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.
Lindsay Rutledge
VP of Strategy
Lindsay leads Properly’s strategy and supports the incubation of new ideas.
Previously, Lindsay was a Director of Operations and Strategy at OMERS Private Equity where she partnered with companies to define and execute their strategies. Prior to that, she was VP of Product and Strategy at Bench and a Manager at Bain & Company. She holds an MBA from Kellogg School of Management and an HBA from Western University.
Rhianna Brancato
Director of Finance
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.
Sheldon McCormick
COO & Co-Founder
Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.
Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.
Sheldon McCormick
COO & Co-founder
Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.
Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.
Jake Hite
VP of Product
Jake leads Properly's Product teams.
Previously, Jake was part of the founding team of Zillow Offers. He has also worked with Pete Carroll, Head Coach of the Seattle Seahawks. At LendingHome, Jake was interim Head of Product, where he helped to build an end-to-end data and analytics platform for U.S. real estate investors.
Craig Dunk
CTO & Co-founder
Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.
Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.
Lyse Cornelius-Biggs
VP of People
Lyse leads our People Team and strategy.
Before Properly, Lyse was the VP of Talent Enablement at Varicent, where she led the strategic design of people programs supporting 400% hyper-growth in under two years. Her work in creating a continuous feedback and growth culture to improve employee engagement and well-being was recognized by the 2021 Linkedin Talent Awards.
Rhianna Brancato
Director of Finance
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.
Rhianna Brancato
Director of Finance
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.
Rhianna Brancato
Director of Finance
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.