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A different kind of real estate company
We’re on a mission to make real estate customer-centric
2018
Year founded
$160M+
Investment secured
85
Net promoter score (NPS)
“[Properly] enables the seller to get the necessary financing to buy their new property, close the deal and move in to the new home”
“Properly’s client-centric, common-sense way of doing things takes a complicated process… and makes it simple, stress-free, and straightforward”
At Properly, we believe in creating a future in which Canadians can buy or sell a home with dramatically less friction, and surprising simplicity.
Buying or selling a home should be a celebrated milestone, but too often instead it’s stressful, risky, and expensive.
We pair top talent, innovation, and technology to transform the buying and selling experience, from dreaming about buying a new home, to closing the sale, and everything in between.
Properly currently operates in the Greater Toronto Area, and Greater Vancouver Area. We'll soon be expanding across Canada.
Meet our leadership team
Anshul Ruparell
CEO & Co-Founder
Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).
Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.
Anshul Ruparell
CEO & Co-Founder
Read about Anshul
Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).
Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.
Craig Dunk
CTO & Co-Founder
Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.
Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.
Craig Dunk
CTO & Co-founder
Read about Craig
Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.
Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.
Jess van Rooyen
VP of Marketing
Jess oversees marketing and growth at Properly.
Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.
Jess van Rooyen
VP of Marketing
Read about Jess
Jess oversees brand marketing and growth at Properly. Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.
Read what others are saying about us
Empowering Canadians in the journey of home ownership - together
FOR AGENTS
A place top agents can call home
Properly agents are trusted advisors and local experts, top negotiators and friendly guides. They’re passionate about delivering best-in-class experiences to buyers and sellers.
FOR EMPLOYEES
A diverse team with a unified vision
We’re bringing together the brightest, most creative minds to transform real estate in Canada, and forging a culture we can be proud of in the process.
We’re backed by leading investors
Looking to connect with us?
Customer
Support
General questions about how Properly works.
Customer Support
support@properly.ca
(647) 372-5188
Brokerage Deal Processing and
Conveyancing
Our brokerage team is here to help you.
Brokerage Deal Processing and Conveyancing
admin@properlyhomes.ca
(647) 372-5110
We're on a mission to make real estate customer-centric.
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Contact us
We're on a mission to make real estate customer-centric.
Meet our leadership team
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Ann SobilVP of SalesRead about Ann
Ann leads our sales teams including real-estate sales, revenue operations, inside sales, and strategic growth.
Ann previously worked at Zillow, where she oversaw agent partnerships and led a team of 300 people responsible for empowering agents to capitalize on leads generated by the platform. She also drove the commercial rollout of Zillow Offers through brokerage selection. Before Zillow, Ann spent over 15 years leading sales teams in broadcast media.
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Anshul RuparellCEO & Co-FounderRead about AnshulAnshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).
Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.
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Craig DunkCTO & Co-FounderRead about CraigCraig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.
Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.
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Jake HiteVP of ProductRead about JakeJake leads Properly's Product teams.
Previously, Jake was part of the founding team of Zillow Offers. He has also worked with Pete Carroll, Head Coach of the Seattle Seahawks. At LendingHome, Jake was interim Head of Product, where he helped to build an end-to-end data and analytics platform for U.S. real estate investors.
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Jess van RooyenVP of MarketingRead about JessJess oversees marketing and growth at Properly.
Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.
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Lindsay RutledgeVP of StrategyRead about LindsayLindsay leads Properly’s strategy and supports the incubation of new ideas.
Previously, Lindsay was a Director of Operations and Strategy at OMERS Private Equity where she partnered with companies to define and execute their strategies. Prior to that, she was VP of Product and Strategy at Bench and a Manager at Bain & Company. She holds an MBA from Kellogg School of Management and an HBA from Western University.
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Lyse Cornelius-BiggsVP of PeopleRead about LyseLyse leads our People Team and strategy.
Before Properly, Lyse was the VP of Talent Enablement at Varicent, where she led the strategic design of people programs supporting 400% hyper-growth in under two years. Her work in creating a continuous feedback and growth culture to improve employee engagement and well-being was recognized by the 2021 Linkedin Talent Awards.
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Rhianna BrancatoDirector of FinanceRead about RhiannaRhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.
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Sheldon McCormickCOO & Co-FounderRead about SheldonSheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.
Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.
Lindsay Rutledge
VP of Strategy
Lindsay leads Properly’s strategy and supports the incubation of new ideas.
Previously, Lindsay was a Director of Operations and Strategy at OMERS Private Equity where she partnered with companies to define and execute their strategies. Prior to that, she was VP of Product and Strategy at Bench and a Manager at Bain & Company. She holds an MBA from Kellogg School of Management and an HBA from Western University.
Rhianna Brancato
Director of Finance
Read about Rhianna
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.
Meet our newest partners
Drew & Jonathan Scott
Drew and Jonathan aren’t just Properly spokespeople — they’re part of our team.
As partners and investors, Jonathan and Drew are lending their combined decades of expertise to change the real estate game in Canada forever. And they’re here to make sure that your next move is done the modern way. The stress-free way. The Properly way.
"We always knew there had to be a better way for people to buy and sell real estate in Canada, and with Properly, there finally is."
Sheldon McCormick
COO & Co-Founder
Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.
Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.
Sheldon McCormick
COO & Co-founder
Read about Sheldon
Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.
Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.
Jake Hite
VP of Product
Jake leads Properly's Product teams.
Previously, Jake was part of the founding team of Zillow Offers. He has also worked with Pete Carroll, Head Coach of the Seattle Seahawks. At LendingHome, Jake was interim Head of Product, where he helped to build an end-to-end data and analytics platform for U.S. real estate investors.
Craig Dunk
CTO & Co-founder
Read about Craig
Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.
Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.
Ann Sobil
VP of Sales
Ann leads our sales teams including real-estate sales, revenue operations, inside sales, and strategic growth.
Ann previously worked at Zillow, where she oversaw agent partnerships and led a team of 300 people responsible for empowering agents to capitalize on leads generated by the platform. She also drove the commercial rollout of Zillow Offers through brokerage selection. Before Zillow, Ann spent over 15 years leading sales teams in broadcast media.
Anshul Ruparell
CEO & Co-Founder
Read about Anshul
Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).
Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.
Lyse Cornelius-Biggs
VP of People
Lyse leads our People Team and strategy.
Before Properly, Lyse was the VP of Talent Enablement at Varicent, where she led the strategic design of people programs supporting 400% hyper-growth in under two years. Her work in creating a continuous feedback and growth culture to improve employee engagement and well-being was recognized by the 2021 Linkedin Talent Awards.
Rhianna Brancato
Director of Finance
Read about Rhianna
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.
Rhianna Brancato
Director of Finance
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.
Rhianna Brancato
Director of Finance
Read about Rhianna
Rhianna leads finance, accounting, and capital markets.
Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.