A different kind of real estate company

We’re on a mission to make real estate customer-centric

2018

Year founded

$160M+

Investment secured

85

Net promoter score (NPS)

“[Properly] enables the seller to get the necessary financing to buy their new property, close the deal and move in to the new home”
“A new model has emerged with Properly”
“Properly’s client-centric, common-sense way of doing things takes a complicated process… and makes it simple, stress-free, and straightforward”
“...a new way to substantially reduce the risk in the buying and selling process”

At Properly, we believe in creating a future in which Canadians can buy or sell a home with dramatically less friction, and surprising simplicity.

Buying or selling a home should be a celebrated milestone, but too often instead it’s stressful, risky, and expensive.

We pair top talent, innovation, and technology to transform the buying and selling experience, from dreaming about buying a new home, to closing the sale, and everything in between.

Properly currently operates in the Greater Toronto Area and the Hamilton area. We'll soon be expanding across Canada.

Meet our leadership team

Anshul Ruparell

CEO & Co-Founder

Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).

Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.

Anshul Ruparell

CEO & Co-Founder

Read about Anshul

Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).

Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.

Sheldon McCormick

COO & Co-Founder

Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.

Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.

Sheldon McCormick

COO & Co-founder

Read about Sheldon

Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.

Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.

Craig Dunk

CTO & Co-Founder

Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.

Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.

Craig Dunk

CTO & Co-founder

Read about Craig

Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.

Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.

Rhianna Brancato

Director of Finance

Rhianna leads finance, accounting, and capital markets.

Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.

Rhianna Brancato

Director of Finance

Read about Rhianna

Rhianna leads finance, accounting, and capital markets.

Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.

Jess van Rooyen

VP of Marketing

Jess oversees brand marketing and growth at Properly.

Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.

Jess van Rooyen

VP of Marketing

Read about Jess

Jess oversees brand marketing and growth at Properly. Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.

Read what others are saying about us

Empowering Canadians in the journey of home ownership - together

FOR AGENTS

A place top agents can call home

Properly agents are trusted advisors and local experts, top negotiators and friendly guides. They’re passionate about delivering best-in-class experiences to buyers and sellers.

FOR EMPLOYEES

A diverse team with a unified vision

We’re bringing together the brightest, most creative minds to transform real estate in Canada, and forging a culture we can be proud of in the process.

We’re backed by leading investors

We’re empowering Canadians in the journey of home ownership.

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We’re empowering Canadians in the journey of home ownership.

Meet our leadership team

  • Anshul Ruparell
    CEO & Co-Founder
    Read about Anshul

    Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired).

    Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.

  • Craig Dunk
    CTO & Co-Founder
    Read about Craig

    Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler.

    Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.

  • Sheldon McCormick
    COO & Co-Founder
    Read about Sheldon

    Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales.

    Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.

  • Lindsay Rutledge
    VP of Strategy
    Read about Lindsay

    Lindsay leads Properly’s strategy and supports the incubation of new ideas.

    Previously, Lindsay was a Director of Operations and Strategy at OMERS Private Equity where she partnered with companies to define and execute their strategies. Prior to that, she was VP of Product and Strategy at Bench and a Manager at Bain & Company. She holds an MBA from Kellogg School of Management and an HBA from Western University.

  • Jess van Rooyen
    VP of Marketing
    Read about Jess

    Jess oversees brand marketing and growth at Properly.

    Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.

  • Rhianna Brancato
    Director of Finance
    Read about Rhianna

    Rhianna leads finance, accounting, and capital markets.

    Previously she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for their IPO, and later took on the role of CFO at Agripharm Corp. Previously, Rhianna was a manager at Ernst & Young.

Lindsay Rutledge

VP of Strategy

Lindsay leads Properly’s strategy and supports the incubation of new ideas. 

Previously, Lindsay was a Director of Operations and Strategy at OMERS Private Equity where she partnered with companies to define and execute their strategies. Prior to that, she was VP of Product and Strategy at Bench and a Manager at Bain & Company. She holds an MBA from Kellogg School of Management and an HBA from Western University.

Rhianna Brancato

Director of Finance

Read about Rhianna

Rhianna leads finance, accounting, and capital markets.

Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.